Gerty & Bruno:
Conceptual Brand Architecture & Style Guide
For Gerty & Bruno, a boutique bird wellness company, I developed a comprehensive visual identity system. This project showcases the ability to translate a brand’s "personality" (fun, sophisticated, and approachable) into a rigid, production-ready framework that ensures consistency across digital and physical touchpoints.
Technical Style Guide Architecture
I authored the print style guide, establishing strict protocols for Pantone® color matching (Conure Green, Beak Black), typographic hierarchy using Argent CF and Aktiv Grotesk, and icon usage.
Packaging Design & Dieline Engineering
I designed the "Premium Seed & Nut" packaging, focusing on tactile kraft materials and high-contrast vector illustrations. The files were engineered with precise window die-cuts and gusset measurements for automated filling lines.
Brand Synchronization
Developed a stationery suite, including business cards and letterheads, that mirrors the "For the Birds" tagline and secondary brand marks, ensuring the brand scales seamlessly from a 2-inch business card to bulk packaging.