Dwyane Wade x Thorne: Collaborative Branding
Laser Engraved Execution & Layout Strategy
In this collaboration between NBA legend Dwyane Wade and wellness company Thorne,
I managed the technical production of a laser-engraved water bottle. Working with provided brand assets, I led the exploration of multiple layout options to determine the most effective visual hierarchy for the product. The final vertical orientation was selected for its ability to maximize the branding surface while maintaining a clean, modern aesthetic. This project demonstrates my Design-to-Print Mastery, ensuring that complex brand identities are
perfectly preserved through precise manufacturing techniques
Providing creative alternatives is part of
my 'Production Partner' approach.
By exploring vertical vs. horizontal orientations, I helped the client visualize the most impactful way to display their collaboration on a cylindrical surface.