Uni-ball Branded
Merchandise Suite
Working with Uni-ball, I translated their iconic logo onto a premium suite of merchandise, including laser-engraved water bottles and foil-stamped notebooks. I led the exploration of various color iterations to test logo legibility and contrast across different textures and materials. By balancing technical "Plan B" layout strategies with high-end finishes, I ensured the branding remained 100% consistent and impactful, whether applied to a metallic surface or a soft-cover matte finish.
Hardcover Foil Stamping
This required meticulous file preparation and Visual Quality Control to ensure the logo’s registration mark and "Start Your Story" tagline remained crisp during the manufacturing process.
Color & Material Iterations
A systemic exploration of brand application across four distinct soft-cover colorways: tan, blue, pink, and green. As a Creative Production Leader,
I managed these iterations to check color contrast and material interaction, ensuring the logo maintained its integrity on various matte surfaces.
Cross-Surface Coordination
Demonstrating the "architectural bridge" by coordinating two distinct production methods: laser engraving on metal and foil stamping on cardstock. I managed the full-cycle technical preparation to ensure logo consistency across
both subtractive (engraving) and additive (foil) manufacturing techniques.