Saab Group:
Corporate Stationery Suite

I developed a premium stationery suite for Saab Group designed to integrate seamlessly with their existing visual identity and business card architecture. This project was about more than just matching colors; it was about maintaining the Technical Art Direction and rigid hierarchy required by a global defense leader across multiple touchpoints.
 

Architectural Consistency: I engineered the letterhead, envelopes, and compliment slips to mirror the precise layout and spacing of their established business cards, ensuring a "Single Source of Truth" for the brand's physical presence.

Typographic Hierarchy: Focused on extreme legibility and clean, minimalist grids that align with Saab’s "Uniform" branding standards, providing a professional "command-and-control" aesthetic for formal correspondence.

Production Engineering: Managed the technical specifications for high-quality paper stock selection and ink density to ensure the signature Saab Blue remained consistent across different weights and textures of paper.